We get a lot of calls offering to put a sales improvement feature on our site, as well as asking us to recommend it to our clients for embedding on their sites. We even save calls like these for our collection. Especially when the calling manager first says they are tracking social media and then denies using clickjacking technology. Read more about our experience with such services in this article. For all other questions, you can find out the answers from a custom software development company in USA.
What is clickjacking
This is when an invisible social media user tracking element is embedded on your site. For example, an invisible subscribe or like button. This element is taken from the social network by its technical capabilities of integration with third-party services, made invisible, and placed on the cursor of the site visitor. After clicking anywhere on the site, the visitor's identifier enters the system and the site owner receives a link to the profile. After that you can write to the person: "You've been on our site, what did you want, how can I help you?
There are also tracking technologies unrelated to clickjacking, such as special files. Let's say a site visitor enters a phone number on some other site and orders a callback. Then he comes to your site, and the visitor's phone number is dumped to you.
Many will say - cool, this is sales, such techniques are acceptable! But let's take a sober look, without arguments about the ethics of this approach, and give examples.
The complexity of the technology
It's not hard to do this individually for a client, we created our own module for technical development to test and try how it works. It took a little work, with the output of a list of links to the profiles of Vkontakte users. This is to say that the technical side of the issue is not difficult and it can be done for our clients individually, without involving external services, which will have to pay forever for the use. This is a tool called this: call source tracking system - call tracking. We talked about it in another article.
There remains the question of expediency and pitfalls that those who sell the services of these services do not talk about.
Selling Technology
Often managers will use the argument that one or another of their clients is using this technology and that the search engine hasn't lowered them in search results because of it. Another common argument is that it's not clickjacking, and they have a lot of security validation certificates that say it's not clickjacking. We haven't tried requesting one, but I wonder if it says "not clickjacking"? Next time we will ask for one, we get calls from such companies on a regular basis.
Call managers convince us that the effectiveness of their systems is to identify the profiles and phone numbers of 30% of visitors. They convinced one of our clients that this technology was worth using, and the client insisted on putting the code on his site. We advised them not to use this technology, but our persuasions didn't help. Practice showed 3% of the definition of the total number of visitors to the site. The client is one of the largest regional developers.
And now the tar
If clickjacking technology is used, it is unauthorized tracking of the visitor. That is tracking him in its purest form. Search engines track this and punish it. You can find useful articles on this topic on Yandex's blog for webmasters here or here.
The client receives calls and messages from people he didn't ask for and doesn't expect. 50% of the time, the reaction is either strongly negative with "I didn't order the call" or just plain negative. This is a leaked client, and if he read the information on the site and could come back and call later, this approach has reduced the probability to zero.
Even if there is no social media tracking, an element of clickjacking on the site, tracking mechanisms are applied through the base of the service site and its keys. When managers offer a service, some say that the user entered the phone number on another site. And that number gets to you. You are not informed that phone numbers of potential customers entered on your site go to your competitors. Both by the same scheme of obtaining data, when your potential client went to someone else's site, and by recruiting leads and databases by subject and then selling them.
Let's continue to look at the real estate developer example mentioned above. The site's conversion to order calls was 2.5 percent through advertising. Many tens of thousands of rubles were spent on advertising. And this is a gift to competitors. After receiving 3% of the profiles in facebook with negative consequences of their processing, the company gives all the customers to competitors for a penny.
Even if you personally have a positive attitude towards the situation when you go to some site (undoubtedly pious) and you get a call: "Are you on our site, what are you interested?", and react with joy when a consultant from Eldorado approaches with an offer of help, then in addition to these arguments there are logical business arguments described above. These arguments say that even if you really want to use these technologies, you have to do them individually for your site, not using third-party services.
About the use of call tracking, a very necessary and useful tool, these arguments are also relevant. Do you really think that when an external company received the data that a particular phone number wants to "buy an apartment in a new building" (because this is the request he typed in the search), he will keep it a secret and will not use it for his own purposes? But you paid for the involvement of the customer advertising platform. It's up to you.